Privacy Policy

Last updated: 19 May 2026.

This privacy policy explains how we collect, use, and protect your personal information when you visit our website, contact us, or book a stay at Hidden Escapes. We are committed to handling your data fairly, transparently, and in line with UK data protection law (UK GDPR and the Data Protection Act 2018).

Who we are

Hidden Escapes Ltd (company number SC788653) operates Hidden Escapes, a private luxury lodge retreat in Carmyllie, Angus. We are the data controller for personal information described in this policy. Registered address: Hidden Escapes, Carmyllie, Arbroath, Angus DD11 2QT, United Kingdom.

What information we collect

We may collect and process the following types of information:

• Contact details — name, email address, phone number, and postal address when you enquire or book.

• Booking information — dates, party size, lodge preference, special requests, and payment status (payment card details are processed by our booking provider; we do not store full card numbers).

• Communications — messages you send via our enquiry form, email, WhatsApp, or phone.

• Website usage — technical data such as IP address, browser type, pages viewed, and referral source, where analytics are enabled.

• Reviews and feedback — comments you choose to share, including testimonials we publish with your permission.

How we use your information

We use your personal information to:

• Respond to enquiries and provide quotes or availability information.

• Process and manage bookings, including pre-arrival information and post-stay follow-up.

• Operate and improve our website and guest experience.

• Send service-related messages (for example booking confirmations or practical arrival details).

• Comply with legal, tax, and regulatory obligations.

• Protect our business, guests, and property where reasonably necessary.

Legal bases for processing

Under UK GDPR we rely on one or more of the following legal bases: performance of a contract (managing your booking); legitimate interests (running our business, improving our services, and limited marketing to past guests where appropriate); consent (where you opt in, for example to analytics cookies or published testimonials); and legal obligation (record-keeping required by law).

Who we share information with

We do not sell your personal information. We may share it with trusted service providers who help us run Hidden Escapes, including:

• Our online booking and payment platform (to take and manage reservations).

• Email and messaging providers (to send and receive correspondence).

• Website hosting and infrastructure providers.

• Review or reputation tools you interact with (for example if you leave a review on Google or Tripadvisor).

• Professional advisers (accountants or lawyers) where required.

• Authorities if we are legally required to do so.

Each provider is required to handle your data securely and only for the purposes we specify. Some providers may process data outside the UK; where that applies we ensure appropriate safeguards are in place.

How long we keep your information

We keep personal information only for as long as needed for the purposes above. Booking and financial records are typically retained for up to seven years for tax and accounting purposes. Enquiry records that do not lead to a booking are usually deleted within 24 months unless you ask us to remove them sooner.

Your rights

You have the right to:

• Request access to the personal information we hold about you.

• Ask us to correct inaccurate information.

• Ask us to delete your information in certain circumstances.

• Object to or restrict certain processing.

• Withdraw consent where processing is based on consent.

• Lodge a complaint with the UK Information Commissioner's Office (ICO) at ico.org.uk.

To exercise any of these rights, contact us using the details below. We may need to verify your identity before responding.

Cookies and analytics

Our website may use essential cookies required for security and basic operation. If we enable analytics (such as Google Analytics), we will use cookies or similar technologies to understand how visitors use the site. You can control non-essential cookies through your browser settings and, where offered, our cookie preferences.

Security

We take reasonable technical and organisational measures to protect your information. No method of transmission over the internet is completely secure; we cannot guarantee absolute security.

Changes to this policy

We may update this policy from time to time. The "Last updated" date at the top will change when we do. Significant changes may also be noted on this page.

Contact us

For privacy questions or requests, contact stay@hiddenescapes.co.uk or write to Hidden Escapes, Carmyllie, Arbroath, Angus DD11 2QT, United Kingdom.